lilbits

lilbits

LIVING A HEALTHIER LIFESTYLE ONE LILBIT AT A TIME

In a world of fast food, long work hours, and where time is a currency, our health can sometimes take a backseat. It’s easy to cut corners, become stuck in routine, and choose convenience over health.

What is missing in our lives is that little push of encouragement that reminds us that we still have a control/choice over our decisions. Lilbits is more than just a health app; it is a lifestyle educational, training, and coaching tool.

Switching to a healthy lifestyle doesn’t happen overnight, and it requires education and a strong support system. This is the reason why we have created LilBits, a non-intrusive mobile app. LilBits sends notifications to users based on what they’re doing, thereby encouraging small healthy decision making.

THE CHALLENGE

Design an experience that allows users to easily accept small health challenges in an effort to change intuition and understanding about what is healthy and what isn’t.

POSITIONING

Change health behavior in users by challenging them to change in small and easy ways.

.process

THE CREATION OF LILBITS
O
1
DEFINE

Defining a need

2
DESIGN

Designing the experience

3
PROTOTYPE

Bringing the vision to life

4
FUTURE STATE

Future of lilbits

DEFINING A NEED

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MARKET

Dominant Trends in Health & Mobile?

– Promoting healthier lifestyle
– Intuitive, healthy eating
– Subconscious health conditioning
– The preventative health trend
– Wellness as corporate health benefits
– Non-intrusive interactions

USER

What are Unmet Needs of the User?

– Want overall wellness success
– No time to devote to an involved app
– Healthy/unhealthy differentiation
– Do not want large lifestyle changes
– Prefer Mobile-First

OBJECTIVES

What are we Aiming to Accomplish?

– Help people make healthier decisions
– Lightweight and non-obtrusive
– Give users a sense of accomplishment
– Sharing and social participation

BRAND

Point of Differentiation

LilBits is different from other health applications on the market because lilBits is more than a health app, it is an educational tool to teach simple healthy everyday behavior.

ASSUMPTION JOURNEY

We first start by creating assumptions about our users’ behavior. Throughout the process, we test these assumption and either validate or iterate based on results.

DEVELOPING PERSONA

By creating a persona we can start to design for a specific user. This exercise allows us to build empathy for our users. For lilbits, we created “Blue Collar Bill”. Blue Collar’s Bill’s attributes are based off behavior not demographic.

PERSONA USER ATTITUDE

DESIGNING THE EXPERIENCE

NOTIFICATIONS

Push notifications are sent to users based on location, motion, and scheduling patterns. The user can dismiss the notification, accept the advice, or reject the advice from the notification.

DASHBOARD

Users can open the lilbits app at anytime to see a dashboard ‘card’ with daily progress, overall progress and a history of recommendations, the ability to read more about rationale for recommendations, an app leaderboard and a settings menu button.

"EXTRA BITS"

Users can challenge a friend to complete the same challenge he/she has, and also get challenges from other users with Buddy Bits. Users can add their social network accounts to the app to connect with more friends.

ONBOARDING

Users are shown the functions of the app with an optional tutorial, and asked to allow the application to send notifications, and for access to their phone’s location and motion sensors.

EXPERIENCE DIAGRAM

The experience diagram shows us the different paths a user can take while interacting with lilbits.Unlike most apps, lilbits does not encourage users to constantly have the app open. Instead, users main interaction with lilbits is through a notification system.

Triggers

There are three main triggers in this application: relax, eat, and move. These triggers are generated by phone accelerometer, GPS tracking, and calendar/time prompting.

WIREFRAMING

Pen and paper quickly allows us to show ideas,  and then quickly iterate on those ideas. This lays the framework for interface.

PROTOTYPING

PAPER PROTOTYPES

It is important to start testing early in the design process. By using paper prototypes, we can quickly test ideas on real users.

USER TESTING: TRANSFORMING FEEDBACK INTO INSIGHT

jordan

Jordan Makin

“Smart watch is nice but I’ll never own a smart watch. So app is better for me.”

Mobile First

The majority of people in this demographic are not wearing smart watches or any type of wearable, it is important that this application be mobile first with a sister watch application.

justin

Justin Thorpe

“This is exactly what I need in my life. I’m so busy, I don’t have to think about this stuff, it thinks for me. But the notifications need to be relevant to me/something I’ll actually do or I’ll just ignore them.”

Application Learning

Over time, lilbits will learn which bits are more relevant to the user over time based on response. This will create more value and personalized experience for our users.

maria

Maria Quan

“That’s nice that you’re telling me to be healthy, but I want to know WHY. If it’s a good enough reason, I’ll probably remember and do it again in later.”

Education

It is not enough to just challenge our users, users need reasoning and want to be education on their choices. A coinciding reasoning must accompany challenge notifications.

eric

Eric Brown

“Is this like a scare tactic? Could the app integrate into local restaurants for menus and recognize you’re at your gym.”

API Integration

By integrating APIs from third parties such as yelp and google, lilbits will be able to determine not only what location you are in, but information about the location itself. For example if you’re at a restaurant, what is on the menu? This allows lilbits to give more contextual and relevant challenges. It is important to reward users for action, and not guilt for not taking action.

IPHONE APP PERMISSIONS ITERATION

From iteration and testing, we learned users process information better when it is chunked, rather than shown all at one time. Rather than showing 4 separate screens, an elegant solution is the use of motion.

version one
version two
version three

IPHONE APP DASHBOARD VIEW

Lilbits dashboard is based on a widget layout. Users can quickly glance at overviews or expand a widget to dive deeper.

version one
version two
version three

APPLE WATCH APP VIEWS

Because lilbits does not require high demand interaction, the watch is the perfect ecosystem for the lilbits notification system to live.

challenge view
response view
confirmation view

FINAL UI & INTERACTION

Notifications

When prompted with a “bit” (challenge), users can take affirmative or negative action by choosing “Gonna do it” or “Maybe later”. Language was very important in this use case, as it is critical to encourage action, and not guilt for lack thereof.

Onboarding

Lilbits are triggered by 4 main prompts: location, motion, GPS, and calendar. The main content of lilbits is based in notifications. During onboarding we ask users for access to these resources.

Dashboard

Dashboard is used as a way for user’s to visualize progress. Dashboard is based on a widgets layout where users can quickly glance at overview or dive deeper by expanding individual widgets.

Last Bits

Users can go back to look at bits (challenge notifications) , accept past challenges, but to also see the benefits and logic behind those bits. By educating our users on the benefits on bits, we can more effectively change behavior long term.

Total Bits

Each time a user accepts a challenge they earn 5 points (never negative points for passing). Through gamification, users become more motivated to take action, but to also follow progress.

Extra Bits

For those who want that extra challenge, they can accept new bits in the “extra bits” widget. These are new challenges that users can accept to gain more points and promote a healthier lifestyle.

FUTURE OF LILBITS

ROADMAP

This is just the beta version of lilbits. In the second and third releases of lilbits, these new features and benefits will be added.

NEW MARKET POTENTIALS

Lilbits has future potential to penetrate new markets with targeted messages and goals. By being more specific about who we are talking about, the app can become more customized.

Lilbits Kids

Lilbits Athlete

Lilbits Office

TOOLBOX

UX STRATEGY

Pen/paper, whiteboard, lots of sticky notes

DOCUMENTATION

Artifacts of design thinking

PHOTOSHOP
/ILLUSTRATOR

Graphics and asset creation

KEYNOTE

Mobile animations

FINAL CUT PRO

Cutting video & video editing

MEET THE TEAM

EXPERIENCE DESIGNER
Bryan Mortensen

EXPERIENCE DESIGNER
Qin Yang