Introducing LEGOlike, an interactive in-store experience for LEGO kids and adults to bring their LEGOselves to life.
The LEGOstore isn’t just a place to purchase bricks, it’s the portal into the LEGO universe. Kids and adults have always used LEGO products to bring that world to life, but now, we can give form to their unique role in in it.
LEGOlike unlocks and connects new roles of play – so you are encouraged to wake up each day and be whoever or whatever you imagine. Because, in the world of LEGO, you are always the creator.