AIRBNB

SUPERBRAND

MEET THE INTERNAL CREATIVE TEAM BEHIND THE AIRBNB BRAND

The Airbnb superbrand site can be seen live at: airbnb-superbrand.com.

Summer 2015, I spent the summer interning for Airbnb in San Francisco. I was given the project to build out the Airbnb site for the in house creative team (Superbrand). This project started off as a simple portfolio website to house the the creative work of Superbrand. But the more time I spent there, we realized this needed to be more than a portfolio website. To tell the story of the Superbrand work, we needed to tell the story of the Superbrand Team.

.process

THE BRAND BEHIND THE BRAND
O
1
STRATEGY

Approach + Insight

2
DESIGN

Designing the experience

3
EXECUTION

Web Development

3
Launch

Going Live

Strategy & Approach

The ask was to create a website to house the work of the Superbrand creative team. Airbnb employs the most creative and innovative minds in the industry, so a simple place to put the work just didn’t seem up to par. This needed to be a place to demonstrate thought leadership.

It was really important to make this site flexible and scalable. I wanted to make sure they had the building blocks in place to have a site that could grow and evolve with the Superbrand team/work.

DESIGN

As a designer, the hardest challenge is restraint. It took discipline to keep this site simple, while still being able to tell the full story of the Airbnb Superbrand team. We started with a hierarchy, and moved to skeleton wireframes.

Home
Portfolio
Creative Vision
Manifesto
Culture
Teams
Recognition
Careers

EXECUTION

Building off the WordPress web development platform, I fully customized a site to hold the work, as well as to tell the story of the Airbnb Supebrand team. I used HTML, CSS, PHP, and Javascript to code and develop the site. I also worked with the graphic design and photography teams to gather assets for the site.

Home
Superbrand Portfolio
Work Page Example
Creative Mission
Manifesto
Culture & Team
Brand Recognition
Careers

TOOLBOX

UX STRATEGY

Pen & paper, white board, lots of sticky notes

OMNIGRAFFLE

Site maps and hierarchy

SKETCH

Wireframing

PHOTOSHOP
/ILLUSTRATOR

Asset creation

PROGRAMMING

WordPress, HTML, CSS, Javascript, PHP